E-books. How does a successful self-publisher utilize them?
1) Make them a tool to grow interest about you.
2) Send free chapters & email to everyone.
3) Always, always, be working to get people wanting your printed book.
What's the difference between E-book and standard printed book?
Your page setup is the same for both. However, photos and illustrations are handled differently. Your E-book is saved as a PDF for easy distribution (anyone should be able to open a PDF).
The down side---with the influx of KINDLE by Amazon and IPad by Apple you need to decide where to best market since these WILL NOT work with standard PDF's. Most self-publishers will be better serviced by using Amazon since you can do both E-book & offer your printed book at the same source (WARNING: Amazon requires a hefty 50+% of the list price so be sure to factor that when deciding the sale price of the book compared to your unit production costs).
I have found Jared at Novalis to be very helpful in navigating the world of e-publishing. You can find out more about his services at: http://www.novalisdigital.com/
Contact Mike to discuss in more detail.